How does A23 feel about MP3's?

You can scream until you're blue in the face about it, but there's not much you can do to change most people's opinion on this subject. And while i don't expect to change many downloaders' minds, perhaps I can at least give them a little food for thought. There is no denying that MP3's provide an excellent way to promote music. There is also no denying that it's a great, free way for people to discover and evaluate different bands from the convenience of their own homes. The problem comes in when human nature enters the equation. The fact is, the majority of people who download, are not buying what they download. Or more accurately, they're not buying what they have enjoyed among their downloads (no one would suggest you buy the stuff you hate!). Sometimes this is done out of pure greed, but usually there is some sort of rationale these deadbeat downloaders provide. I'd like to address some of the most common ones right now.

"I can't afford to buy it, but I want it anyway."
Unless you're diabetic and you're talking about Insulin, this is no kind of excuse for ANYTHING. This is the definition of stealing. Most of us are not wealthy enough to afford everything we'd like to have, but we don't run wild in the streets looting everything in sight because of it.

"I just do it because I hate the RIAA so much."
The RIAA has become a bit of a bogeyman these days among file-sharers. Most, however, have no idea what it is. The RIAA is basically a trade organization made up of the largest record companies in the world. The LARGE ones. Not the little independent industrial labels. Thus, unless you are talking about the exceptions like NIN, there are NO bands in this scene that are on RIAA-affiliated labels. So downloading music from this scene has no effect on the RIAA whatsoever. It does, however, hurt the small labels and independent artists who bring you the music you enjoy.

"Record labels are just screwing their artists, and I don't want to support this."

There is no doubt that the record industry is a shady one. There is a lot of corruption, a lot of lying, and a lot of bands do get screwed over. But by bootlegging the band's releases, how are you being any better than the record company? The truth is, most labels in this scene are run pretty honestly. Sure, there's a chance that a band whose release you buy may be signed to a horrible label and will never see your money. But if you simply download without buying, you're GUARANTEEING that they won't see that money. Isn't it better to take the chance that they WILL?

"Those record labels are huge... they make SO much money as it is. They're not going to miss my purchase."
Dead wrong. Most labels in this scene are run by one or two people out of their homes. Even the larger labels, like Metropolis, have maybe a half dozen employees in total. This should give you a pretty good picture of how small-time this scene is compared to others. The other unpleasant truth is, most of these labels make very little money if they aren't actually losing money. It's expensive to run a label. It costs money to print an album, to promote it in ads, to pay distributors, to send out promotional copies to the press and DJs and pay your employees. The profit margin on these CDs is incredibly slim. When you consider the small numbers most artists in this scene sell, it becomes clear that literally every purchase counts. If you're a mainstream band selling 100,000 copies of an album, you might not notice if 100 people bootleg your album, but if you are only selling 1,000 copies, as many artists in this scene do, that's a full ten percent of your sales you're losing!

"Most albums are so crappy, I shouldn't have to pay for them anyway"
In this day and age, it's kind of difficult to feel sorry for people who continually buy bad albums. It's very easy to research these things, and MP3s can be very helpful in that respect. But you also have at your fingertips countless e-zines, print zines, internet radio stations, etc. If you find an album where there's really only one song you like, consider looking for a compilation that has that song on it. Tons of these compilations come out in Europe, so check out some of the online and mail order places. This way, you get the song you want in a nice, legal manner, and you also get a compilation to check out some new bands at the same time!

"You can take a car for a test drive, so why not music?"
This is great if you truly test-drive your music like you test drive a car. When you test drive a car, you spend some time getting to know it and decide if you like it, and when you go home that night to make your decision, you leave the car at the dealership. You don't get to keep it without paying until you come to a decision. I think a fair method of evaluation is what I call the 'Rule of Five'. If you have downloaded an MP3, allow yourself to play it five times (they can be very different times, obviously), and then delete it. If you like the CD, go out and buy it, and if you don't like it enough to buy it, then you shouldn't object to deleting it from your hard drive.

"$20 is WAY too much for a CD to cost. Screw those record labels!"
Most labels sell their CDs to retailers as a certain set 'wholesale' price, say, $7-10. The additional amount tacked onto that price is all going to the retailer, not the label. $20 absolutely IS too much to pay for a CD of a domestic release. But there is also no reason you NEED to pay that much if you are picky about the retailers you buy from. Huge chain stores tend to have a huge mark-up on CDs because they're usually conveniently located and easy for most people to shop at. These are essentially the convenience stores of the music world. And just like you wouldn't do your grocery shopping at a convenience store because of the expense, you shouldn't buy your music that way. We live in the age of the Internet, so go online and do some research. There are tons of resources available for buying music online and comparing prices is really easy. Here are some to get you started:
Metropolis Mail order
A Different Drum Store
Music Non-Stop Online Store
Infrarot
Musicwerks
Amazon

"I can't find the CD's in my hometown, so I had no choice."
See the list of online retailers above. In this day and age, you can have just about anything delivered right to your doorstep. Don't forget eBay, too!

"If it wasn't for downloading, I never would have even heard of your band."

This one is rapidly becoming a favorite mantra among the pro-file-sharing crowd. The thing is, there is no way anyone can definitively make this statement and have it be true. The truth is, you don't know if you would've discovered a band via some other method or not. You might have ended up hearing the music in a movie or movie trailer... You might end up hearing it in a video game... You might end up hearing it on a television commercial... You might end up hearing it from a compilation you buy... You might end up hearing it when one band remixes another... You might discover a band when they're an opening act for another band... You might hear the band in a club and discover them that way... You might meet someone with different or wider musical tastes than you who turns you on to a band... You might end up discovering a band via MySpace or some other site... You might find out about a band from zines like Sideline, or any of the other online and print zines... The list goes on and on. Remember, there WAS a time before P2P. How do you suppose people found out about bands back then? (Industrial bands sold a LOT more records back then, too!) Sure, file sharing offers a great opportunity to find new bands, but lets not kid ourselves that without it, no one would ever be able to find out about new bands.

"People used to make mix tapes all the time, and that didn't hurt anything. This is the same thing."

Not really. A cassette's frequency response is about half of what a CD or MP3 is, so in most cases the sound quality is nowhere near the same. Secondly, if you wanted to distribute multiple copies of a tape, you had to duplicate them in real time, which obviously limits the amount of copies one could potentially make. With an MP3, all you have to do is rip it, upload it, and suddenly thousands of people have access to it simultaneously. Thus, the implications of file-sharing are far great-reaching than they were for mix tapes.

"Those guys are rock stars. They make so much money as it is, why should I give them my money I worked hard for at my crappy job?"

This is the king of all misconceptions. Here are the facts:

• The average release in the industrial/EBM scene sells between 1,000-3,000 copies.
This shocks a lot of people. Most people outside of the industry assume that if a band is on a label, they are selling tons of records and living off their huge royalty checks. The harsh reality is, our scene is VERY small, and even the largest bands would be considered colossal failures by mainstream label terms. A very small handful of bands sell in the 50,000-60,000 range, but this is extremely rare. As a result of these low sales...

• Most of the bands in this scene have day jobs just as crappy as yours. Very few bands in this scene are living off their music only. This means that in addition to working some soul-crushing office job just like you every day, they also put in most of their free time to making albums for you to enjoy. Isn't that worth something?

• And even in the case of the musicians lucky enough to be making a living off their music, why should they be deprived of a paycheck just because they happen to have a cool job? The bottom line is this. If you enjoy an artist's work, the right thing to do is buy their music.

"Those guys are jerks. The drummer touched my girlfriend's butt."
Sorry, but technically bands are allowed to touch your girlfriend's butt. It's in the rule book.

Many people complain that they can't find A23 releases where they live, so for the past couple of years, there has been an Assemblage 23 Online Store from which you can easily make your purchase and have it delivered right to your doorstep. Don't see a payment option that is possible for you? Write to the band and there is probably something else that can arranged to make it easy for you.